Build Your Brand with Outstanding
Customer Experiences

Stand out from the competition with a customer-centric approach

Align your entire culture along customer needs and expectations

Generate revenue and referrals through incredible experiences

Define organizational best practices for employees and management

Evaluate your organization through the eyes of the customer

Experiential
Research

Learn exactly what customers experience when working with your business to make sure that that their experience matches your vision.

  • Mystery shopping
  • Customer walk-throughs
  • Observational research

Touch-Point
Assessments

Optimize every customer interaction to ensure that you’re constantly reinforcing your brand and delighting customers.

  • Contact center assessments
  • Website analysis & optimization
  • Communications assessments

Customer
Feedback

Revenue begins and ends with customers. We bring their voices into your conference rooms to help you make better decisions.

  • Loyalty surveys
  • Focus groups
  • Depth interviews

Competitive
Intelligence

It’s vital to understand what customers experience at your competitors. Where are they ahead, and where can you leverage their weaknesses?

  • Competitor pricing
  • Competitor service
  • Competitor best practices

Customer-based best practices
for the entire organization

Most employees and managers want to excel; they simply don’t know how. Our approach uses real-world customer feedback to provide the direction your team needs to enhance performance.

We start with customer research to help us visualize the ideal customer experience. We redefine the processes and roles of the organization to deliver that vision. Then we measure progress, and help you inspect and coach to ensure consistent improvement.

All of our best practices are developed by identifying the behaviors of the top performers in your organization, ensuring that all of our recommendations are proven and field-tested.

Real-world insights from
your top performers

Most organizations already have what they need to deliver standout service—it’s just a matter of uncovering it.

Instead of guessing what might work, we observe your front-line team to identify who’s already delighting customers. Then we study what those top performers do differently.

By identifying the habits and tactics already thriving in your culture, we create best practices that are proven, not theoretical.

We then turn those insights into training your whole team can use—so now all of your employees can emulate the best practices of your top performers.

Training Done Right

Our training programs are transformative because we share the voices of actual customers with employees, allowing them to understand how their every word and action shapes customer perceptions.

Once employees hear the voice of the customer, they can empathize with the customer experience, motivating them to do better and helping them to embrace new behaviors.

Our training blends workshops, role-playing, live discussions, and videos into an engaging, hands-on experience that equips employees to turn insight into action.

Ongoing measurement to
ensure optimal execution

Change doesn’t happen overnight. Once we have benchmarked the current customer experience and defined the ideal customer experience, we start tracking progress.

We deliver ongoing metrics to ensure that your team is working toward your ultimate vision, and to provide ongoing feedback your managers can use to train and coach.

Management tools to lead and inspire employees

  • Managers will be able to reinforce training efforts through day-to-day conversations
  • Clearly defined behaviors for each role
  • Managers know how to help employees improve
  • Managers create an environment where employees are eager to improve

The White Clay Difference

A total focus on improving revenue by delivering incredible customer experiences

Proven track record of implementing positive change at multiple organizations

Fully integrated services that leverage customer insights to drive innovation

A valued partner that can synthesize all your data into actionable improvements